SAAS MARKETING GUIDE BY: JUSTIN TALERICO SAAS PRICING AND PACKAGING Two of the most fruitful areas for SaaS marketing experimentation are pricing and packaging. Methodical and thoughtful testing can reduce sales friction, increase inbound flow, increase deal velocity, and reduce CAC through improved efficacy. 
 Building Blocks ASSETS & CHANNELS SaaS marketing pushes assets through channels to spread the good word. Both assets and channels have strengths and weaknesses that must be validated through experimentation and measurement. Which assets get created and which channels are utilized to distribute them should both be scientifically determined based on testing and measurement. Guesswork slows growth and accelerates burn. 9 Execute Better. Grow Faster.