SAAS MARKETING GUIDE BY: JUSTIN TALERICO SaaS Marketing Assets SaaS marketing assets take many forms. Messaging and value propositions are communicated and consumed differently based on the type of asset employed. Learnings from data as well as the competencies and resources required to produce assets are widely varied. Choosing the right kind of asset for the target, message, resources, and channels fundamentally impacts results. Fully leveraging assets over time relies on discerning and tracking timeliness vs. timelessness in each piece. Under-leveraged assets drive costs up and results down. Different organizations have different asset strengths and weaknesses. Asset authenticity and natural brand alignment drive perceived value. Return-on-assets goes up with perceived value which improves efficacy and lowers acquisition cost. The better aligned a marketing asset is to the actual product offering, the more effective it will be at driving demand.
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