SAAS MARKETING GUIDE BY: JUSTIN TALERICO Written SaaS Marketing Assets Quick Reference Asset Use Case Value Resources Measurement Articles Extend reach and generate backlinks 6 3 Referral Traffic; Search Ranking from third-party sites Blog Posts Create organic value, generate 4 2 Keyword Search Ranking; Organic Traffic backlinks, extend reach Announcements Create organic value, market noise 2 2 Traffic Case Studies Create organic value, social proof, and 8 8 Engagement; Social Shares credibility White Papers More traditional, long-format 5 6 Leads education and thought leadership eBooks More modern, long-format education 6 7 Engagement; Leads and thought leadership Third-party research Establish authoritative credibility and 9 9 Leads; Social Shares provide social proof Sales Enablement Fill gaps in the asset library — 7 7 Funnel Stage Acceleration Distributed by sales team 14 Execute Better. Grow Faster.