SAAS MARKETING GUIDE BY: JUSTIN TALERICO VIDEO ASSETS Video assets can be highly effective at storytelling, reinforcing a point of view, and communicating a personality. Like email and spoken content, video assets can also open doors to additional distribution and reach through YouTube, Vimeo, and others. Here are some of the content forms that video assets can take: Video/Explainer A prevalent type of video in SaaS marketing is the explainer. These videos tell a story that might otherwise be too abstract or technical. Explainers often use animation or illustration to show the story being told through a voice over. Explainers are commonly used on high-level pages to introduce the company or its SaaS product. They are relatively inexpensive to produce and, as a result, can have high ROI. 16 Execute Better. Grow Faster.