SAAS MARKETING GUIDE BY: JUSTIN TALERICO SAAS MARKETING EFFICACY In SaaS, the ability to scale with capital efficiency is driven by sales, marketing, and product/market fit. Customer acquisition cost (CAC) has a lot to do with how much capital a SaaS needs to grow. More specifically, high-efficacy sales and marketing uses a fraction of a dollar to acquire a dollar’s worth of annual recurring revenue. When efficient customer acquisition is complemented by high customer renewal rates, lifetime value is high and the sky’s the limit on growth and valuation. It all starts with a great product, market fit, and a clearly defined ideal customer profile. With those basic ingredients, marketing has everything it needs to perform. Thanks for reading. Justin Talerico 27 Execute Better. Grow Faster.