SAAS MARKETING GUIDE BY: JUSTIN TALERICO What’s Inside Customer Acquisition Cost is one of the clearest indicators of a SaaS’s growth potential. CAC and related SaaS Marketing recoupment period illustrate the capital efficiency of a growth model. To keep CAC in line for recoupment in Roadmap under 12 months means running a high-efficacy ‣ Principles of capital-efficient SaaS marketing marketing & sales machine. ‣ Strategic considerations The SaaS Marketing Roadmap I Used to ‣ Tactics, channels and processes Scale from $0-$10M in ARR. This eBook illustrates the principles and practices About the Author that drive CAC down and revenue up. As a SaaS CMO Justin Talerico is the co- for 11+ years, I designed and implemented marketing founder of SaaS consultancy programs, technologies, measurement, and processes Beacon9, a technology from start to finish. In my time at ion interactive, the entrepreneur, and the co- founder, former CEO and CMO bootstrapped company grew from a startup to over of ion interactive, a martech $10M in ARR. That level of capital efficiency comes from SaaS acquired in 2017. the data-driven, agile marketing approach outlined here. Please email me with questions.
 2 Execute Better. Grow Faster.